KentOnline is leading regional press website in Kent
This week The Joint Industry Committee for Regional Press
Research (JICREG) announced audience figures that show KM Group’s
KentOnline is the leading regional press website in Kent.*
Based on the latest audited data from the Audit Bureau of
Circulation, the data shows that, of the three JICREG subscriber
websites registered on the Newspaper Society’s Media Portfolio
Database, KM Group’s site has the broadest audience reach.
The total number of adults (over the age of 15) who view
KentOnline in an average month in Kent is 158,622. 11% of all area
adults.
The figures are based on an audit by ABCe that showed KentOnline
received more than 4,200,000 page impressions and 286,500 unique
users in February 2009.**
Northcliffe’s ThisisKent.co.uk was the only other registered
Kent newspaper publisher website with audience figures based on
externally audited data. ThisisKent has a 4% reach in Kent.
Newsquest’s News Shopper placed third with a 1% reach.
Sources: *
JICREG July 2009 / ** ABCe February 2009
(July 23, 2009)